Summer 2009

DASHBOARD – Upfront Opinions

8 Kevin Lin explains how brands need to adapt for China

9 Amanda Barrett is concerned about the future for DAB digital radio

10 Rob Wilson wants brands to put less technology and more experience into experiential

11 Ilya Kazi believes protecting brand intellectual property is vitally important

12 Dorothy Mackenzie recommends positivity in brand advertising during a downturn

13 Underneath the Arches Jill McDonald seeks trust and transparency at fast food giant McDonald’s

18 Change is the status quo Sir Stuart Rose has a message for brands at The Marketing Society Lecture

20 No fooling with Google April Fool’s jokes, playful logos, and dog food – but Dan Cobley means business at Google

24 Cisco joins the conversation...and Tim Shorrocks is doing the talking

28 Flavia of the month Mars Drinks’ Justyna Ciepka toasts coffee connoisseurs everywhere

30 Bacardi gets its groove on The rum brand’s partnership with dance music outfit Groove Armada Mobile

32 Mobile brands on the rise Millward Brown’s Top 100 Most Valuable Global Brands

36 Where media meet Mobile technology drives media convergence

38 CRM seeks more from mobile How mobile can make CRM more effective at the point where it matters

40 Marketing services Roundtable explores how technology and outsourcing can maximise returns

44 Digital’s changing values The Digital Marketing Briefing report

46 Superbrands Risk is the name of the game for Lloyds of London Digital Asset Management

50 Habitat’s packaging Smartflow

52 The business case for DAM

54 Dyson drives digital assets

57 Profile - Mtivity

58 Solutions Central Product and service updates for brand managers